We don't alert. We prevent you from buying fraudulent / non human / bottom of the page / alongside negative content ad impressions.

The enforcement platform of choice for the world’s top brands, ComboTag proactively prevents your ads from displaying on pages with content that you choose to exclude (e.g. “ISIS, Crime, Ebola”), sub-prime ad positions and on non-human, fraudulent and fake traffic (bots, click farms), nanoseconds before you buy an impression, as well as locks your chosen ad positions. Click the video below to see how this works.

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AD ENFORCEMENT BY COMBOTAG

ComboTag is the tool that prevents you from buying impressions you shouldn’t buy (bot traffic, inappropriate content, bottom of the page, etc), on a per impression basis, proactively and not after the fact.

Think of us as the spies, being sent to battle a little before the troops – like that, our system is fired nanoseconds before you make a bid to buy an impression, examining that impression, deciphering whether it’s a fake impression (e.g. a ‘bot’), whether the ad is located in a page with inappropriate content (e.g. an article about a terror attack), whether the ad is not placed at your desired locations (e.g. top right side of the page), above content, below menu), and blocks your ad server / DSP from buying that impression, if it’s deemed unfit, in a proactive manner.

HANG ON TO YER HELMET (AND AD BUDGETS)!

The online world is a jungle. In TV and print, setting up and enforcing your ad guidelines is simple (e.g. “one of two first slots in prime time, at least 5 slots away from my competitor”; “Left of the center fold, at least 5 pages away from my competitor”); in a hacker-riddled, uncontrollable online world – not so much.

GIVING YOU BACK THE CONTROL

At ComboTag, teams of dedicated, state-trained hackers and fraud detectors (graduates of 8200 – Israel’s NSA) are working around the clock to make sure your ad dollars are spent on showing your ads to real human beings, and in brand-safe environments.

Over 50% of our tech team is focused on trying to circumvent and hack into our own platform, as well as circumvent, bypass and overcome other fraud-detection platforms out there – all in an effort to discover and eliminate any potential loophole.

Locking Your Ad Locations

In addition to proactively preventing you from buying fraudulent, invalid or improper ad impressions, ComboTag also allows you to “lock” the physical placements you want your ads to be displayed at, using a simple drag & drop editor. We do this, so that you can generate better viewability for your ads and avoid having your ad displayed right below your competitor.

CLEAN FACTS

Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to lose $7.2 Billion globally to bots alone in 2017? Furthermore, over 75% of the ads displayed by Fortune500 brands in 2016 have been displayed within articles about terror attacks, crime and calamities.

PROGRAMMATIC VIDEO FRAUD RATE 74%
ADS DISPLAYED NEXT TO INAPPROPRIATE CONTENT 78%
ADS PLACED AT THE BOTTOM 25% OF THE PAGE 42%

BOT INTERNET USERS % OUT OF GLOBAL USERS

FAKE (MASKED) SITES % OUT OF GLOBAL TRAFFIC

Billion $

SPENT ON FAKE TRAFFIC (IN 2016)

Billion $

SPENT ON INAPPROPRIATE CONTENT (IN 2016)

MADE FOR SUCCESS

ComboTag’s market leading platform prevents your media-buying tool (ad server / DSP) from buying any impressions that you shouldn’t buy.

Our single-tag enforces that your ad is only displayed to real human beings, on articles that do not include inappropriate content (or any other content containing keywords of your choice) and within the ad positions that you pre-set.

SIMPLE SET UP

Set up your entire brand guidelines within 5 minutes, with ComboTag’s Single Tag and Drag & Drop Editor.

BRAND SAFETY

Use our standard lists or add your own keywords and we’ll ensure none of your ads is ever displayed next to content related to that keyword.

ANTI FRAUD

Our state-trained hackers ensure that nothing can get past our platform.

ENFORCEMENT, NOT VERIFICATION

Unlike “verification” platforms which alert you after the fact, ComboTag acts (nanoseconds) before the impression is bought, saving you the cost of acquisition.

POWERFUL

When it comes to detecting fraudulent, fake or otherwise non-human traffic, ComboTag is at a whole different level. We’ve proven this time and time again, when matched up against verification companies.

VALUABLE

Our pricing model is based on how much money we save you – adding ComboTag to your stack will not require additional budget allocations. We are paid based on success.

CONTROL THE AD POSITIONS

Use our single tag and drag & drop editor to ensure your ads are placed exactly where you want them to be, and prevent being displayed under your competitor’s ad or at the bottom of the page.

WORKS ON EVERY ENVIRONMENT

It doesn’t matter where or how you buy your media – whether through the RTB, programmatic exchanges, ad networks or direct sites – the ComboTag Platform operates in the exact same manner.

Earlier in 2017, ComboTag has been chosen to be one of eleven companies in Coca-Cola’s, Turner’s and Mercedes’ Bridge program for global innovation. Through the program, our aim is to provide the brands under this umbrella with a solution that would enable them to bring complete transparency and enforcement to their media supply chain, eliminating bots, data leakage, negative content association and more.

BEHIND THE SCENES

ComboTag was built by a team of Israel’s Defense Intelligence’s
8200 unit’s graduates. After spending years on focusing on solving state-level cyber problems and complexities, we decided to take on a similarly challenging mission, and focus on the problems, riddles and headaches within the digital advertising ecosystem. Our team includes a mixture of seasoned advertising industry’s leaders, as well as state-trained engineers.

A serial entrepreneur and a graduate of Israeli Defense Intelligence 8200 Haman Talpiot Program, Guy is the founder and CEO of ComboTag.

Guy Tytunovich

Former CEO @ Perion, Josef is a seasoned internet and digital media executive with over 20 years experience leading growth-stage companies.

Josef Mandelbaum

The current CEO of Adler-Chomsky-Grey, Israel's largest ad agency, Amir has been at the forefront of some of advertising industry's largest companies.

Amir Guy

A veteran CTO and Chief Data Scientist, Asaf has spent the last decade changing the way ad-technology works.

Asaf Botovsky

© 2017 ComboTag LTD.