SIMPLE SET UP
Set up your entire brand guidelines within 5 minutes, with ComboTag’s Single Tag and Drag & Drop Editor.
The enforcement platform of choice for the world’s top brands, ComboTag proactively prevents your ads from displaying on pages with content that you choose to exclude (e.g. “ISIS, Crime, Ebola”), sub-prime ad positions and on non-human, fraudulent and fake traffic (bots, click farms), nanoseconds before you buy an impression, as well as locks your chosen ad positions. Click the video below to see how this works.
In addition to proactively preventing you from buying fraudulent, invalid or improper ad impressions, ComboTag also allows you to “lock” the physical placements you want your ads to be displayed at, using a simple drag & drop editor. We do this, so that you can generate better viewability for your ads and avoid having your ad displayed right below your competitor.
Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to lose $7.2 Billion globally to bots alone in 2017? Furthermore, over 75% of the ads displayed by Fortune500 brands in 2016 have been displayed within articles about terror attacks, crime and calamities.
ComboTag’s market leading platform prevents your media-buying tool (ad server / DSP) from buying any impressions that you shouldn’t buy.
Our single-tag enforces that your ad is only displayed to real human beings, on articles that do not include inappropriate content (or any other content containing keywords of your choice) and within the ad positions that you pre-set.
Earlier in 2017, ComboTag has been chosen to be one of eleven companies in Coca-Cola’s, Turner’s and Mercedes’ Bridge program for global innovation. Through the program, our aim is to provide the brands under this umbrella with a solution that would enable them to bring complete transparency and enforcement to their media supply chain, eliminating bots, data leakage, negative content association and more.
ComboTag was built by a team of Israel’s Defense Intelligence’s
8200 unit’s graduates. After spending years on focusing on solving state-level cyber problems and complexities, we decided to take on a similarly challenging mission, and focus on the problems, riddles and headaches within the digital advertising ecosystem. Our team includes a mixture of seasoned advertising industry’s leaders, as well as state-trained engineers.
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